Wim Vermeulen
Opinion
24 February 2022
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Consumers are increasingly skeptical of brands’ sustainability claims. Brands must be honest, transparent, committed and show urgency in order to build credibility with consumers, explains Wim Vermeulen, Director Strategy and Sustainability at Bubka, a Belgian advertising agency.
About Wim Vermeulen
Wim Vermeulen is Director Strategy and Sustainability at Bubka.